An Assesment of the Perceived Role of Radio in Women's Empowerment: the Case of Bonga FM 97.4

Abstract

The main objective of this study was to evaluate the perceived role of radio in empowering women in a rural setting. The study utilized a rural radio forum that specifically targeted women listeners in two districts within the Kaffa Zone. A mixed research approach was adopted, employing a descriptive survey design and using questionnaire, interviews, and focus group discussions (FGD) as data gathering tools. Relevant theories such as developmental media theory and diffusion of innovation theory provided theoretical and conceptual frameworks related to the research topic. The study found that Bonga FM 97.4 radio played a significant role in promoting women's social, economic, and political benefits through various programs that raised awareness among both organized group of listeners and regular women listeners. Consequently, attitudinal, behavioral, and practical changes were observed among the women audiences in their socioeconomic and political domains. However, the study also identified areas for improvement. Recommendations are forwarded for Bonga FM, including conducting investigative journalism to solve women's problems, particularly in the field of justice. Challenges related to delays in court processes, lack of fairness in decision making, and problems with decision execution were highlighted as areas that require attention from the radio station. Additionally, there is a need to further strengthen women's participation in live radio programs.