Ethiopian e-Journal for Research and Innovation Foresight (Ee-JRIF) The Ethiopian e-Journal for Research and Innovation Foresight (Ee-JRIF) is a multidisciplinary and refereed international journal on knowledge, research and innovation designed to help the development and transformation of Ethiopian society. en-US (Professor Mammo Muchie) (Yeshambel) Mon, 28 Jun 2021 10:38:11 +0200 OJS 60 Influence of social media as marketing strategy for establishing youth’s fashion consciousness and purchase intention towards traditional fabrics in Southwest, Nigeria <p><strong>Influence of social media as </strong><strong> </strong><strong>marketing strategy for establishing youth’s </strong><strong>fashion</strong><strong> </strong><strong>consciousness and </strong><strong>purchase intention </strong><strong>towards  traditional fabrics in Southwest, Nigeria</strong><strong></strong></p><h1 align="center"><strong>Abstract</strong><strong></strong></h1><p align="justify">The purpose of the study is to examine the Influence of social media as a form of marketing strategy for establishing youth’s fashion consciousness and purchase intention towards  traditional fabric brands in Southwest, Nigeria. Undergraduate students of Tai Solarin University of Education, Ijebu-Ode, Ogun State, Nigeria were the targeted population of the study. The study  adopted a Descriptive survey design. A convenience sampling strategy was adopted for the collection of data. The proposed study uses standardized questionnaire and 388 questioners were distributed among respondents randomly and got back 346 responses. Findings of the study show that Social Media affects both the Fashion Consciousness of  the youth and the youth purchase intention towards  traditional fabric brands, but the effect is weakly as it shows weak significant positive relationships. So it is revealed that Social media has little bit influence on youth  Purchase intention as well as Fashion Consciousness of  the youth. The study recommend among others that, traditional fabric practitioners should select the most appropriate social media platform to the youth that would provide the needed  information to make the youth make quick and reliable purchase decisions; Fashion marketers involved with traditional fabric  businesses should create innovative pages that have correct data, facts and figures, needed to  serve and enrich the overall buying experience of the  customers especially the youth  rather than fill the pages with irrelevant information</p><p> <strong></strong><strong></strong></p><p> </p> Lateef Wole Akintyo ##submission.copyrightStatement## Mon, 28 Jun 2021 10:38:11 +0200 APPLICATION OF ALOEVERA GEL AS A THICKENER FOR REACTIVE PRINTING OF COTTON FABRIC <p>Reactive dyes are most popular for printing of cotton. The conventional thickeners such as starch, CMC, guar gum etc. though commonly used for printing are not suitable for printing cotton with reactive dyes. This is due to the fact that these thickeners contain free -OH groups which can react with the reactive dye under printing conditions and thus there will be loss of color value as well as the dye thickener reaction product may be insoluble in water giving harsh feel to the printed fabric. For this reason, the thickener should be free from -OH groups. Sodium alginate is the only thickener which meets this requirement. Therefore, sodium alginate is most popular for printing cotton with reactive dyes. However, in Ethiopia there was be limitations in the use of sodium alginate thickener such as it is imported product therefore its availability is limited and expensive. In order to overcome these problems, there is need to find alternative thickener for reactive dye printing. Aloe Vera is a natural product and available in plenty in Ethiopia. It contains a gel which can be used as a thickener. The aim of this paper is using of alovera gel as thickener for printing of cotton fabric with reactive dyes and using aloe Vera as a substitute of sodium alginate thickener was very economical and since aloevera is a wild plant in Ethiopia. Cotton fabric, thickener, dye stuffs and chemicals (reactive dye, Urea (NH<sub>2</sub>CONH<sub>2</sub>), Sodium carbonate (Na<sub>2</sub>CO<sub>3</sub>), Wetting agent (Soap) and water) were used with in different concentrations throughout the study. The results indicate that the overall fastness properties of the printed cotton fabric samples showed that using combination of 20-gram aloevera gel and 2.5-gram sodium alginate as a thickening agent yielded the best improvement in the handling, sharpness and fastness properties of the printed samples</p> Eyasu ferede ##submission.copyrightStatement## Mon, 28 Jun 2021 10:38:11 +0200 Assessment of the Quality of Leather Footwear for School Children made by SMEs in Kariokor Kenya <p><strong>Footwear is the man-made outer covering of human foot. It is an assembly of top and bottom parts and each part is composed of various components. They are mainly produced from various materials such as textile fabric, leather and synthetics. Leather shoes contain an upper made of leather and the sole varies from leather, rubber, PVC, PU or other material. Various component plays a vital role in the quality and performance of the shoe and failure of one may affect the overall performance of the shoe. The quality of footwear is evaluated based on whether or not the shoe carries out its intended function, its effects on the wearer, and the extent to which it meets the requirements of the user. Poor quality shoe can result from poor quality of inputs, lack of quality control of the shoe during fabrication process and poor workmanship. The shoe made by SMEs in Kariokor are often not subjected to quality check hence their quality is unknown. A study was conducted to assess the quality of school children’s leather shoes produced by SMEs of Kariokor market in Nairobi, Kenya. </strong><strong>Shoe samples were collected from SMEs for laboratory analysis</strong><strong>. </strong><strong>Samples were analysed using IUP/IUC methods. The tests carried out were tensile and tear strength, elongation, flex endurance, thickness, distension and strength of grain, pH, sole hardness, abrasion resistance, total chromium among others. The findings indicated that the samples tested </strong><strong>failed Kenya Bureau of Standards (KEBS) standards. Although the majority of the shoe uppers met KEBS requirements, the soles for the samples tested failed to meet the requirements. In conclusion, the shoes failed the quality tests as per the KEBS requirement.  In line with the outcome, there is a need for a strategy to improve the quality of leather footwear fabricated by the SMEs in Kariokor Market</strong><strong>.</strong><strong></strong></p> Tamrat Tesfaye ##submission.copyrightStatement## Mon, 28 Jun 2021 00:00:00 +0200