Consumer Attitude and Involvement Towards Pet Clothes: A comparative Study of Chinese and Non-Chinese

  • Josphat Igadwa Mwasiagi Donghua University, Shanghai, China Ethiopian Institute of Textile and Fashion Technology, Bahir Dar University, Bahir Dar, Ethiopia
  • Magdalene Curici Ethiopian Institute of Textile and Fashion Technology, Bahir Dar University, Bahir Dar, Ethiopia
Keywords: Slaughterhouse waste, cationization, cotton, reactive dyes, proteinous products

Abstract

A rising number of pets and the increasing market for pet products in China has necessitated a study into the consumer attitude and involvement towards pet apparel. A survey on the consumer attitude and involvement towards pet apparel was carried out. A total of 166 Chinese, 69 Americans and 114 other foreigners respondents were involved in the study. The other foreigners were of several nationalities which included Romania, Canada, Italy, Australia, Japan, Singapore and Zambia. The data collected in this research indicated that for the non-Chinese consumers, gender, age and income did not affect the purchase of pet apparel. For the Chinese consumers, the results showed that while gender and income did not affect the purchase of pet apparel, age of the consumer however affected the purchase of pet apparel. The results of the research indicated that the attitude of the Chinese consumer towards pet apparel is driven by fashion and aesthetic properties (fun) while that of the non-Chinese especially the Americans placed more emphasize on the functionality of the pet apparel.

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Published
2019-06-06
Issue
Vol. 1 No. 1 (2019)
Section
Articles
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